SONNET

INTEGRATED CAMPAIGN

Canadian home and auto insurance, Sonnet, aims to use optimism and positive thinking to get insured. Optimoments is an integrated campaign that gives people an incentive to use Sonnet and be optimistic throughout their daily life. They get rewarded for each optimistic moment, “optimoment”, they enter in the app using a button on a customized key fob.

Cocreated with Amandalynn Hagele.